Websites for Twin Cities clinics.

What goes on the site

• Services named the way patients search
• New-patient path (call, form, or booking link you already use)
• Location, parking, and hours without hunting
• Technical SEO so the service pages can rank in the metro

What your customers actually type into Google

Patients search by symptom and by whether you will actually take them. Two questions decide most clinic visits before anyone reads a word about your philosophy of care.

dentist accepting new patients near me

“Accepting new patients” is the deciding phrase. If it is not on the page, you are filtered out.

chiropractor that takes [insurance]

Insurance is a hard filter. A plain list of accepted plans answers it in one look.

physical therapy for shoulder pain Minneapolis

Symptom-level. Needs a page per condition you actually treat, in patient language.

therapist near me evening appointments

Availability is the differentiator. Evening and weekend hours deserve to be stated, not buried.

Where clinic sites usually go wrong

These are the faults I see most often when someone sends me their current site. None of them need a rebuild to fix, and any competent developer can address them — including the one you already have.

Nowhere does it say whether you are accepting new patients

This is the first thing a prospective patient checks and the most common omission in the category. One line near the top settles it, and it costs nothing to keep current.

Services are written in clinical language

Patients search “jaw pain,” not “temporomandibular disorder.” Both can appear on the page — the searched phrase should be the one in the heading.

Booking hides behind a patient-portal login

A first-time patient does not have a login. There has to be a path for someone who has never been seen: a phone number, a short form, or a public booking link.

Intake questions on a plain contact form

A general marketing form is the wrong place to collect symptoms or health history. Keep the site form to name and contact details, and hand off to your existing portal or EHR for anything clinical.

What it costs

A one-page site is $300 self-hosted, or $500 if I provide the domain and hosting with a year of updates. Brochure sites are $650 and full business sites $1,200. A website chatbot is $349 setup plus $25 a month. Those are fixed prices, published before you call — see the pricing page or the 60-second planner.

Most clinics land on the brochure tier. If a one-pager covers what you need, I will say so rather than quote you the larger build.

Questions clinics ask

Is a marketing website subject to HIPAA?

The brochure part of the site generally is not, but anything that collects health information can be. The safe pattern is to keep the site form to name, contact details and a general reason for the visit, and route clinical intake through the portal or EHR you already use. I am not your compliance advisor — check with whoever handles that for your practice.

Can you connect the booking system we already use?

Usually yes. If you run something like a scheduling widget or a portal booking link, it gets linked or embedded rather than replaced. Replacing a working system is rarely worth it.

Should each provider have their own page?

If patients choose a provider by name, yes — provider pages rank for those searches and build trust. If they book with whoever is free, one team page is enough.

How specific should service pages be?

One page per condition or treatment you want patients for, using the words they use. That is what makes a clinic site rank for symptom searches instead of only for the practice name.

Work you can check

Appointment businesses in Maple Grove and Minneapolis are the pattern we already write for. Brochure sites $650, business sites $1,200. Open the full portfolio — every live client site there is on a domain the client owns.

Serving the Twin Cities

Most of this work is around Brooklyn Park, Minneapolis, St. Paul, Maple Grove, Plymouth and Coon Rapids, and remote anywhere else in Minnesota.

Other industries I write for: contractors and restaurants. Or see web design and local SEO in general.